Qubba Publishings & PR blog
Digital PR explained without the retainer: how placements are priced, labelled, indexed and cited.
Why AI answer engines cite press coverage more than your own website
AI answer engines take most of their citations from earned media, not brand sites. What the studies show, and how to get into the sources they read.
FiLo, 7 min read
DA vs DR: what Domain Authority and Domain Rating mean for press
Domain Authority is Moz's score and Domain Rating is Ahrefs'. What each measures, why they disagree for the same publication, and how to use them when buying press.
FiLo, 8 min read
How to write a press feature that AI engines quote
A working method for press features that ChatGPT, Gemini and Google AI Mode can lift and cite: what engines look for, how to open, and a 700 word structure.
FiLo, 7 min read
What a press placement costs in 2026, and what moves the price
Press placements run from $160 to above $10,000 per article, median $1,350. Here is the price by tier, authority band and label, and what is included.
FiLo, 7 min read
Sponsored article, press release or contributor byline: which to buy
The three ways to pay for press coverage compared: what each gives you, how it is labeled, what Google and the FTC require, and which to buy first.
FiLo, 7 min read