Qubba Marketing blog
How search, AI answer engines and content actually work in 2026, written by the people who run it for partners.
Robots.txt for AI crawlers: GPTBot, ClaudeBot, PerplexityBot and more
The exact user agent tokens OpenAI, Anthropic, Perplexity, Google, Apple, Meta and Amazon document, what each one does, and a robots.txt that lets AI search in.
FiLo, 9 min read
AI Overviews are eating clicks: what to measure instead of traffic
Organic sessions no longer tell you how search is going. Here are the numbers on AI Overviews and clicks, and the five metrics to track in their place.
FiLo, 8 min read
GEO vs SEO: what changes when the searcher is a chatbot
GEO and SEO share one foundation, but AI answer engines choose sources differently. Here is what changes, what stays the same, and where to start.
FiLo, 7 min read
How to get cited by ChatGPT, Perplexity and Google AI Overviews
A five step method for earning citations in AI answers: let the right crawlers in, write liftable answers, clarify your entity, earn coverage, measure it.
FiLo, 8 min read
Structured data for AI search: the schema types that matter in 2026
Google says no special markup is needed for AI search. These are the schema types that still do real work in 2026, the ones that are gone, and how to implement them.
FiLo, 8 min read