/* Marketing: cinematic production imagery, bold type, legible service journeys. */
.inline-link { color: var(--gold); text-decoration: underline; text-underline-offset: .25em; }
.inline-link:hover { text-decoration-thickness: 2px; }
.hero { position: relative; z-index: 1; }
.hero-plate { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 70% 50%; filter: saturate(.35) sepia(.18); transform-origin: 70% 50%; }
.hero .world-shade { background: linear-gradient(180deg, rgba(10,11,13,.2), rgba(10,11,13,.12) 30%, rgba(10,11,13,.92)); }
.hero-copy { padding-inline: max(var(--gutter), calc((100% - 1360px) / 2)); padding-top: var(--nav-h); gap: 1.4rem; }
.giant-stack { display: grid; margin: 0; }
.giant-stack .giant { grid-area: 1 / 1; font-size: clamp(4rem, 13vw, 12rem); font-weight: 600; line-height: .95; transform-origin: 0% 100%; letter-spacing: -.04em;
  /* line-height .95 keeps the ink inside the box, and the swap animates in % of the box: no ink padding here */
  --ink-t: 0em; --ink-x: 0em; --ink-b: 0em; }
/* No top padding here (the swap animates in % of the box), so the script word sits above the box instead */
.giant-stack .giant-script { top: -1.1em; }
.giant-stack em { font-style: normal; color: var(--gold); }
.giant-b { opacity: 0; }
.hero .line { max-width: 44ch; }

/* Default vertical flow also serves phones, reduced motion and no JavaScript. */
.disc { position: relative; background: var(--bg); }
.disc-track { display: grid; }
.slide { position: relative; min-height: 760px; min-height: max(720px, 88svh); display: grid; grid-template-rows: auto 1fr auto auto; gap: 1rem; padding: clamp(2rem, 6vh, 4rem) var(--gutter); border-top: 1px solid var(--line-soft); overflow: hidden; isolation: isolate; }
.slide-plate { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: .75; filter: saturate(.25) sepia(.25); z-index: -2; }
.slide::before { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, rgba(10,11,13,.55), rgba(10,11,13,.3) 20%, rgba(10,11,13,.88) 78%, #0a0b0d); }
.slide-n { font-size: .875rem; font-weight: 600; color: var(--gold); font-variant-numeric: tabular-nums; }
.slide h2 { font-size: clamp(2.5rem, 4.3vw, 4.5rem); line-height: 1.04; letter-spacing: -.035em; max-width: 15ch; font-weight: 600; }
.slide .line { max-width: 37ch; font-size: clamp(1.05rem, 1.4vw, 1.3rem); }
.disc.is-strip { height: 100vh; height: 100svh; overflow: hidden; }
.disc.is-strip .disc-track { display: flex; height: 100%; width: max-content; will-change: transform; }
.disc.is-strip .slide { flex: none; width: clamp(620px, 62vw, 960px); height: 100%; min-height: 0; border-top: 0; border-left: 1px solid var(--line-soft); padding-top: calc(var(--nav-h) + 2rem); padding-bottom: clamp(2rem, 6vh, 4rem); }
.disc.is-strip .slide:first-child { border-left: 0; }

/* Real service steps, no fabricated performance numbers or pretend dashboards. */
.service-map { align-self: center; display: flex; list-style: none; gap: 0; padding: 0; margin: 2rem 0 3rem; width: 100%; }
.service-map li { position: relative; flex: 1; min-width: 0; padding: 1.25rem .8rem 1.25rem 0; border-top: 1px solid rgba(243,237,226,.55); }
.service-map li::before { content: ''; position: absolute; top: -4px; left: 0; width: 7px; height: 7px; border-radius: 50%; background: var(--gold); }
.service-map li:last-child { padding-right: 0; }
.service-map strong { display: block; color: var(--ink); font-family: var(--display); font-size: clamp(1.1rem, 1.8vw, 1.65rem); line-height: 1.1; font-weight: 600; }
.service-map span { display: block; color: var(--ink-2); margin-top: .7rem; font-size: .875rem; max-width: 15ch; }
.map-search { gap: .75rem; }
.map-search li { border-color: var(--gold); }
.map-content li:nth-child(2), .map-email li:nth-child(2) { margin-top: 1.8rem; }
.map-content li:nth-child(3), .map-email li:nth-child(3) { margin-top: 3.6rem; }
.map-funnels { flex-direction: column; align-items: center; margin-block: 1rem; }
.map-funnels li { width: 100%; padding: .65rem 1rem; background: rgba(10,11,13,.68); text-align: center; border-color: rgba(213,180,107,.5); }
.map-funnels li:nth-child(2) { width: 80%; }
.map-funnels li:nth-child(3) { width: 60%; }
.map-funnels li::before { left: calc(50% - 3px); }
.map-funnels strong { font-size: 1.25rem; }
.map-funnels span { max-width: none; margin-top: .2rem; }
/* Paid ads: three steps that climb, as a budget does when it scales */
.map-ads { gap: .75rem; }
.map-ads li { border-color: var(--gold); }
.map-ads li:nth-child(1) { margin-top: 3.6rem; }
.map-ads li:nth-child(2) { margin-top: 1.8rem; }
@media (prefers-reduced-motion: no-preference) {
  .service-map.is-visible li::before { animation: service-signal 3.6s ease-in-out infinite; }
  .service-map li:nth-child(2)::before { animation-delay: .6s; }
  .service-map li:nth-child(3)::before { animation-delay: 1.2s; }
}
@keyframes service-signal { 0%, 65%, 100% { transform: scale(1); background: var(--gold); } 30% { transform: scale(1.8); background: var(--ink); } }

.search-layout, .schedule-layout, .ads-layout { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 7vw, 7rem); align-items: start; }
.search-layout h2, .rhythm h2, .scheduling h2, .ads-layout h2 { font-size: clamp(2.8rem, 6.5vw, 6rem); font-weight: 600; line-height: 1.02; letter-spacing: -.035em; }
.search-layout em, .rhythm em, .scheduling em, .ads-layout em { font-style: normal; color: var(--gold); }

/* Paid ads: a warm glow from the corner, the platforms as a ledger, the three steps on hairlines */
.ads { background: radial-gradient(70% 55% at 0% 0%, rgba(228, 194, 92, .09), transparent 70%), var(--bg); border-top: 1px solid var(--line-soft); }
.ads-script { display: block; font-family: var(--script); font-weight: 400; font-size: clamp(2rem, 3.2vw, 3.1rem); line-height: 1.15; letter-spacing: 0; color: var(--gold); margin-bottom: .1em; }
.ads-intro .line { margin-top: 1.5rem; max-width: 34ch; }
.ads-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 1.5rem; margin-top: 2rem; }
.ads-platforms { list-style: none; margin: 0 0 2.5rem; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-top: 1px solid var(--line); }
.ads-platforms li { padding: 1.1rem 1rem 1.1rem 0; border-bottom: 1px solid var(--line-soft); }
.ads-platforms strong { display: block; font-family: var(--display); font-size: clamp(1.5rem, 2.4vw, 2.1rem); font-weight: 600; line-height: 1.05; letter-spacing: -.02em; }
.ads-platforms span { display: block; margin-top: .35rem; color: var(--ink-2); font-size: .9rem; }
.ads-detail { min-width: 0; }
.ads-steps { margin-bottom: 0; }
.search-explanation .line { margin-bottom: 2rem; }
.search-services { margin: 0 0 2rem; }
.search-services > div { display: grid; grid-template-columns: 5rem 1fr; gap: 1rem; padding: 1.35rem 0; border-top: 1px solid var(--line-soft); }
.search-services dt { font-family: var(--display); color: var(--gold); font-size: 1.4rem; font-weight: 600; }
.search-services dd { margin: 0; color: var(--ink-2); max-width: 40ch; }
.rhythm { padding: clamp(4rem, 10vw, 9rem) 0; background: var(--paper); color: var(--paper-ink); }
.rhythm h2 { max-width: 12ch; margin-bottom: 4rem; }
.rhythm h2 em { color: #766039; }
.rhythm-steps { display: grid; grid-template-columns: repeat(4,minmax(0,1fr)); list-style: none; padding: 0; margin: 0; gap: 0; border-top: 1px solid #a79d8a; }
.rhythm-steps li { position: relative; padding: 1.5rem 1.25rem 0 0; }
.rhythm-steps li::before { content: ''; position: absolute; top: -4px; left: 0; width: 7px; height: 7px; border-radius: 50%; background: #766039; }
.rhythm-index { color: #66563b; font-size: .9rem; font-variant-numeric: tabular-nums; }
.rhythm-steps h3 { font-size: clamp(1.75rem, 3.25vw, 3.5rem); font-weight: 600; letter-spacing: -.04em; line-height: 1.1; margin: 1.8rem 0 .85rem; }
.rhythm-steps p { color: #4a4438; font-size: 1rem; }
.scheduling { border-bottom: 1px solid var(--line-soft); }
.scheduling .line { margin-top: 1.8rem; max-width: 35ch; }
.scheduler { padding-top: .5rem; display: grid; gap: 1.25rem; min-width: 0; }
.schedule-duration { font-family: var(--display); font-size: clamp(1.5rem, 2.5vw, 2rem); font-weight: 500; }
.scheduler > .btn { justify-self: start; }
.schedule-status { color: var(--ink-2); font-size: .875rem; max-width: 55ch; }
.calendar-container { width: 100%; }
.calendar-container iframe { display: block; width: 100%; height: 720px; border: 1px solid var(--line); border-radius: 12px; background: var(--bg); }
.scheduler [hidden] { display: none; }
.schedule-layout:has(iframe) { grid-template-columns: minmax(230px,.7fr) minmax(0,1.3fr); }

.faq details { border-bottom: 1px solid var(--line-soft); padding: 1.1rem 0; }
.faq details:first-child { border-top: 1px solid var(--line); }
.faq summary { cursor: pointer; font-family: var(--display); font-size: clamp(1.25rem, 2vw, 1.65rem); font-weight: 500; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 1rem; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; color: var(--gold); font-family: var(--sans); font-size: 1.4rem; transition: transform .3s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq p { color: var(--ink-2); margin-top: .75rem; max-width: 60ch; }
.contact .sticky .line { margin-top: 1.25rem; }
.lead-form { display: grid; gap: 1rem; }
.form-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem; }
html.no-motion .giant-a { display: none; }
html.no-motion .giant-b { opacity: 1; }
.nav, .nav.is-scrolled { background: rgba(10,11,13,.94); }
@media (max-width: 900px) {
  /* Phones and tablets: each discipline is a compact card (photo, number, name, line, its three steps) instead of
     a near full-screen dark plate with the words floating at the bottom */
  .giant-stack .giant-script { top: 0; }
  .slide { min-height: 0; display: grid; grid-template-rows: none; gap: .75rem; padding: 2.25rem var(--gutter) 2.5rem; overflow: visible; isolation: auto; }
  .slide::before { display: none; }
  .slide-plate { position: relative; inset: auto; z-index: auto; order: -3; width: 100%; height: auto; aspect-ratio: 16 / 10; border-radius: 16px; border: 1px solid var(--line-soft); opacity: 1; filter: saturate(.4) sepia(.2) brightness(.86); margin-bottom: .5rem; }
  .slide-n { order: -2; }
  .slide h2 { order: -1; font-size: clamp(2.3rem, 9vw, 4rem); }
  .slide .service-map { order: 1; margin: .75rem 0 0; }
  .map-content li:nth-child(2), .map-email li:nth-child(2), .map-ads li:nth-child(2) { margin-top: .9rem; }
  .map-content li:nth-child(3), .map-email li:nth-child(3) { margin-top: 1.8rem; }
  .map-ads li:nth-child(1) { margin-top: 1.8rem; }
  .map-funnels li { background: var(--bg-2); }
  .service-map strong { font-size: clamp(1.1rem,3vw,1.5rem); }
  .search-layout, .schedule-layout, .schedule-layout:has(iframe), .ads-layout { grid-template-columns: 1fr; gap: 2.5rem; }
  .rhythm-steps { grid-template-columns: repeat(2,minmax(0,1fr)); border: 0; gap: 2.5rem 1rem; }
  .rhythm-steps li { border-top: 1px solid #a79d8a; }
  .rhythm-steps h3 { font-size: clamp(2.2rem,6vw,3.5rem); }
}
@media (max-width: 700px) {
  .scheduling .line { margin-top: 1.25rem; }
  .scheduler { gap: 1rem; }
  .rhythm { padding: 3.75rem 0; }
  .rhythm h2 { margin-bottom: 2.5rem; }
  .ads-platforms strong { font-size: 1.45rem; }
  .ads-actions .btn { flex: 1 1 auto; }
}
@media (max-width: 480px) {
  .giant-stack .giant { font-size: 14.5vw; letter-spacing: -.04em; }
  .hero .world { min-height: 650px; }
  .hero-plate { object-position: 55% 50%; }
  .hero-copy { padding-bottom: 3rem; }
  .hero .scene-actions { flex-direction: column; align-items: stretch; }
  .hero .scene-actions .btn { justify-content: center; }
  .slide { padding-block: 2rem; }
  .service-map span { font-size: .8rem; }
  .service-map li { padding-right: .45rem; }
  .rhythm-steps h3 { font-size: 2.2rem; }
  .rhythm-steps p { font-size: .9rem; }
  .search-services > div { grid-template-columns: 4rem 1fr; }
  .scheduler > .btn { width: 100%; justify-content: center; }
  .calendar-container iframe { height: 800px; }
}
@media (prefers-reduced-motion: reduce) {
  .giant-a { display: none; }
  .giant-b { opacity: 1; }
  .faq summary::after { transition: none; }
}